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Pack of Asses in Shangri-La

 

Yaacov Apelbaum - Asses in Shangri-La

A donkey pack in Shangri-La: The first dumb ass on left is the laziest, he slows down the pack because he is always looking for something to eat. The group of jackasses in the middle just stand there contemplating the concept that death is a cosmic opportunity. The big ass on the right is their enlightened guru. He imparts to the pack the consciousness that forms the foundation of their spirituality and growth.

In September 2011, while on photography assignment for a nature show called Frozen Planet to Wood Buffalo National Park in Alberta, Canada, Chadden Hunter and his team captured some imagery of a wolf pack hunting bison. Hunter provided the following description of the image:

Yaacov Apelbaum - Pack of Wolves 1

Chadden Hunter’s Original Wolf Pack Photograph

“A massive pack of 25 timberwolves hunting bison on the Arctic circle in northern Canada. In mid-winter in Wood Buffalo National Park temperatures hover around -40°C. The wolf pack, led by the alpha female, travel single-file through the deep snow to save energy. The size of the pack is a sign of how rich their prey base is during winter when the bison are more restricted by poor feeding and deep snow. The wolf packs in this National Park are the only wolves in the world that specialize in hunting bison ten times their size. They have grown to be the largest and most powerful wolves on earth.”

Now, forward the clock by 4 years to December 17, 2015, a user named Cesare Brai publishes a post on an Italian-language FB page. He uses Hunter’s original image but provides this alternate verbiage:

"Un pacco di lupi: i primi 3 sono i vecchi o gli ammalati, danno il passo all’intero pacco. Se fosse l’altro, essi sarebbero stati lasciati indietro, perdendo il contatto con il pacco. Essere sacrificati, poi vengono 5 forti, la prima linea, al centro sono i restanti membri del paccho, poi i 5 più forti seguendo: l’ultimo è solo, l’alfa, controlla tutto dal retro, in quella posizione può vedere tutto, decide la direzione, vede tutto il pacco, il paccho si muove secondo i tempi più anziani e si aiuta reciprocamente, si guardano a vicenda ".

Cesare Brai’s post is interesting, for the following reasons:

– From the post’s grammar it is clear that he is not a native Italian speaker
– Shortly after publication the post was taken down and Brai disables his FB account
– Cesare Brai has no internet presence beyond the wrong photo credit attribution

Three days later, on December 20, 2015, the Italian Facebook posting is translated into English and is posted again on FB by Barbara Hermel Bach. The translation appeared as follows:

"A wolf pack: the first 3 are the old or sick, they give the pace to the entire pack. If it was the other way round, they would be left behind, losing contact with the pack. In case of an ambush they would be sacrificed. Then come 5 strong ones, the front line. In the center are the rest of the pack members, then the 5 strongest following. Last is alone, the alpha. He controls everything from the rear. In that position he can see everything, decide the direction. He sees all of the pack. The pack moves according to the elders pace and help each other, watch each other."
Cesare Brai’s photo. — with Deb Barnes.

Ignoring for a moment the actual content of Bach’s posting, it is interesting to note that her verbiage is a reverse English translation of Cesare Bria’s Italian text which means that the text was most likely first written in English, then subsequently translated and posted in Italian under Brai’s name, and finally reposted in English under her name. 

In her post, she attributed the photo credits to the mysterious Cesare Brai. It is a noteworthy mistake because her collaborator on this post is one Deborah Barnes, a professional animal photographer who judging from her multiple website notices is very sensitive to issues of copyright infringements.

Yaacov Apelbaum - Deborah Barnes

Deborah Barnes’s About Webpage

Barbara Hermel Bach - Pack of Wolves

Barbara Hermel Bach Facebook Post

In terms of memetic engineering, the post was a hit! Within a few weeks, it went viral and has since garnered close to 486K views and over 237K shares. As you can see from just a few of the comments below, Bach’s new age wolf pack narrative clearly struck a chord with her audience:

Yaacov Apelbaum - Wolf Pack Comments

Content Adaptation by Management Consultants and Corporate Trainers 
By 2016, the wolf pack leadership concept in Bach’s FB post took the recruiters, management coaches, and efficiency consultants world by storm. Many of them embraced the idea and were thenceforth using the bogus narrative in their online publications.

Of special interest is the marking algorithm used by each of the republishes to re-brand the image and idea as theirs. As you can see from the few variations below, each one alters the original image by using a simple variation on color, geometric shape, and/or arrow orientation.

Yaacov Apelbaum - Pack of Wolves 2

Yaacov Apelbaum - Pack of Wolves 3

Yaacov Apelbaum - Pack of Wolves 4

Yaacov Apelbaum - Pack of Wolves 5

Yaacov Apelbaum - Pack of Wolves 6

Copycat variations on Bach’s Posting

So why all of the subterfuge, stratagems, and ruses? Why go through all of the trouble to hide Hunter’s name as the original photographer? Why alter the real location of the shot and go through all of the trouble of creating a sock puppet called Caesar Brai? And even now, why not just come out and either remove the original posting (which is a blatant copyright violation) or just state for the record that the narrative is false? After all, even Hunter, the photographer who took the original shot publically posted on his Twitter account that he was being ripped off by Bach:

Yaacov Apelbaum - Pack of Wolves 7

Hunter’s Image Piracy Tweet

It’s hard to answer these questions with certainty. We know from the posting that both Barnes and Bach contributed to it. Using writing style analysis (I’ve used (JStylo-Anonymouth) suggests that Bach wrote the verbiage. If that was the case then what was Barnes’ share? It is possible that as a professional animal photographer, she stumbled on Hunter’s original image and felt that she could repurpose it by attributing it to the fictitious Cesare Brai. As the “animal expert”, she could have also provided the “new age” insight into the wolf pack behavior.

By 2015, four years have passed since this image was originally seen on Frozen Planet and the chance that anyone would remember it would be slim. So the rational must have been that changing the name of the photographer and withholding the location of the shot would help add two additional layers of obscurity to the image.

What I find the most interesting about this and her other posts is that it required a significant amount of effort in terms of planning and execution and that her network produces large amounts of these type of materials on regular basis.

Considering that Bach is a liberal activist with an aggressive political agenda and a member of a large community of similar minded individuals who distribute such high grade social propaganda, it’s plausible that these publications are part of some kind of an organized political media production line.

Yaacov Apelbaum - Resistance   Yaacov Apelbaum - Resistance

Yaacov Apelbaum - Resistance   Yaacov Apelbaum - Resistance

Samples of Bach’s Social Action Content

Out of courtesy and to give Bach and Barnes the benefit of the doubt, I reached out to both of them to inquire about their sources of the image and verbiage. Alas, I have not received a response.

As far as the spiritual and uplifting content of Bach’s posting is concerned, there’s good news. Now you too can generate similar materials, and no, you don’t have to spend 7 lost years in Tibet on a soul searching journey. You can do so effortlessly with a few mouse clicks!

Just do as I did it with the “Pack of Asses in Shangri-La”. Pick a random animal pack image, go to the the inspirational BS Generator or Corporate BS Generator and in no time, you will be the leading ass who manages the pack from behind. Or as the BS generator would put it:

"You would be seamlessly innovating new backend leadership paradigms".

© Copyright 2017 Yaacov Apelbaum, All Rights Reserved.

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Mortgage Refinancing Shysters II

November 2, 2009 1 comment

Yaacov Apelbaum-The Shysters II

You are Getting Sleepier

In Mortgage Refinancing Shysters, Part I I wrote about some suspicious refinancing solicitation letters I got from the Intercontinental Capital Group (ICG). After writing about it, I got several interesting comments. One cryptic comment came from what appeared to be a former employee who wrote:“I agree with your assessment on ICG and know this for a fact…” Now my curiosity was piqued. What was it that this individual knew?

I performed another search on the term “Intercontinental Capital Group and Fraud” but this time, the search returned many more postings about unscrupulous dealings. There were many negative comments regarding ICG, but I noticed that there were also a few positive ones written by apparently satisfied customers.

The details of the pro-ICG postings were interesting. They appeared to have come from bona fide customers. On the one hand, the language seemed to be unbiased acknowledging some bad online press while on the other hand the writers claimed that they were very satisfied with the quality of service they received from ICG and that the company was entirely above board. One example read:

…I previously cancelled an appraisal appointment that I had scheduled with this company because I read something online that got me nervous especially being a single mom that just got back to work after being injured. I checked out these links and feel a lot better. I am going to give them a call and hopefully the rates are still low because I really would like to get rid of this adjustable rate mortgage and lower my monthly payments.
by educatedconsumer August 6, 2009 5:13

Then last week, I myself received a similar comment on my blog posting from a user who identified himself as “Joseph.” He wrote:

I received one of their letters and refinanced with them. They did a fine job and got me a good rate. I agree that maybe it wasn’t the best way of soliciting business, but it’s a tough market. Either way, they did the job they promised to do.
by Joseph October 28, 2009 13:33

Now, I don’t know about most people, but I certainly don’t spend my free time posting positive comments on blogs trying to sway other readers to believe that allegations of fraudulent or contentious services are unfounded.

I suspected that Joseph had some vested interest in ICG. From the crux of the comment left by him, it seemed that he was so moved by his mortgage refinancing experience that he became overwhelmed with the desire to spread the good news about ICG to the rest of the world.

When I examined the comment source, I noticed that the e-mail associated with it was jennifermargulis@gmail.com. Now it is possible that Jennifer, following the romantic style of George Sand, was using a nom de plume. But on the other hand it was also possible that Joseph was Jennifer’s darker side, I have heard of stranger things before. So I did some more research, then I slipped into my feminine persona and contacted her via e-mail asking for mortgage refinancing advice.

It did not take to long before I received the following ICG e-mail:

Hi Brittney,

Intercontinental Capital Group can probably give you a good rate and fast service. Their website is:

http://www.intercontinentalcapitalgroup.com

You should contact Brad Allen over there, he can give you the information you’re looking for. His phone number is 212.485.9655. His direct e-mail is ballen@icghome.com.

I hope they are able to help you!

Best,

Jennifer Margulis

——————————————————————————————
Hi,

I am looking into refinancing my home mortgage and would like to get more information about your services and rates.

Can you please provide more information about your offerings?

Best regards,

Brittney Darcey

The Internet search confirmed my suspicions that Joseph and Jennifer Margulis were indeed one and the same (see image below). It also turns out that Jennifer was in fact an ICG marketing employee on a company mission to remove the rotten apples from the barrel. Apparently, she found my posting about her notorious company and decided to sprinkle some fluffy propaganda comments. To make them look more credible, her comments were disguised as coming from little Joseph, your all-American, happy and satisfied mortgage customer.

 Yaacov Apelbaum-Jennifer ICG Yaacov Apelbaum-ICG Margulis-1

Deceptive solicitation letters, whitewashing negative customer feedback and impersonating legitimate users in order to lure customers have no place in any business, even less so, in financial organizations that above all should uphold integrity and honesty.

Caveat Emptor

© Copyright 2009 Yaacov Apelbaum All Rights Reserved.